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Oliver Blanchard on Customer Engagement

But “engagement” - and by that I mean customer engagement (even if those customers are not technically customers yet) - is not a campaign. It isn’t even a strategy. It is a commitment to a being the kind of business that people will want to be a part of and whose products and community people will want to share with friends and family. The kind of business that people  will naturally want to support proactively for years and years.

Engagement is a byproduct of commitment.

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Change Indeed

After the presser, another political blogger, Anna Marie Cox, posted to Twitter: "LOTS of grumbling post-press conf about HuffPo getting a q; but accusing O of "filibustering" seems to ignore HuffPo q was smart and tough."
Obama Calls On HuffPo from AlleyInsider on Vimeo.

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Google Apps Building Momentum

Google Apps is getting better by the week. Soon, it will be a no brainer for schools and businesses to have their email/calendaring/document sharing done via the Apps platform.

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Air France Identity Refresh

Airfrance Logo, Details

Despite still being officially referred to as "Air France" in two words, the logo is set as one word, which is oddly confusing. Its saving grace is that the typography is quite handsome and alone worth the upgrade. Gone are the race car-like, angled stripes that didn't quite do much for me, and instead there is a new single ribbon-like icon that is simpler and, ideally, more iconic. With enough usage and years under its belt, I'm pretty sure it will become so. Questionable whether the shadow on the ribbon is necessary, but it does add some nice, subtle depth.

The AirFrance identity gets a refresh. Looks like their trying to simplify & align their color palette with Delta.

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Boeing 777F Receives FAA Certification

N5020K.jpg

Congrats to the 777F team. I'll miss this plane when it's gone. It was always a nice treat to see it come and go from Boeing Field.

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Connect.ed - The story of a girl | acidlabs

Not least of those issues is how the education system and governments in Australia - Federal and State - are dealing, or indeed not dealing, with the increasing need for students of today to have an education that is connected. An education that focuses on the tectonic shift in the nature of society transformed by the emergence of the World Wide Web. An education that understands that the global economy and work were transformed fundamentally in the late 20th Century from an economy of making things to an economy of knowing things. An economy of conversation, collaboration and community.

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About

I love life, people & the Internet.

I help coordinate the social media strategy, outreach and engagement at Alaska Airlines in Seattle, WA.

The thoughts posted here are my own and do not reflect the views of my company.

You can also find snippets of my life at http://elliottpesut.com